Data is everywhere and those who leverage analytics can get differentiated insights in every part of their career. We focus on how to use data to inform social media, merchandise, and music catalog strategies.

We break down all the roles and responsibilities behind a successful artist team and explore how to expand your team and manage your finances as your business grows. We specifically explore characteristics of successful personal managers, business managers, lawyers, marketing specialists, and booking agents. We also explore key financial tips for turning your hobby into a profession.

Merchandise is a great way to connect with fans, expand your brand outreach, and make additional revenue. Choose a range of products that encompasses all demographics of your fanbase and conveys the overall artistic mission and vision of why you are selling merch in the first place.

Creative visions hardly ever line up perfectly. Collaboration means compromise between artists to allow both creative visions to be expressed through the final product.  In this workshop we explore how all parties involved must realize how to give into other creative visions and add to it, rather than subtract from another’s potential or take control of the collaboration.

Public Relations is the act of engaging with media partners such as blogs and publications for artist promotion. This activity typically focuses on partnerships and deeper artist relations to appeal to your core fans or superfans.

Social Media continues to be the most active form of community engagement and has deep roots in the music industry serving as great grounds for artistic promotion. Learn how to organically promote yourself and position your brand for social media success.

Playing shows is essential for expanding your fanbase, networking with artists & industry professionals, gaining publicity, demonstrating your drive to succeed in the industry, selling merchandise, and provides an additional income stream

Playlisting is strategic placement of your music on streaming platform playlists to broaden audience engagement. Targeting on-brand genres and moods is an excellent tool for general exposure and creating new fandom.

Music distribution is the link between your finished record and your fans. As an artist, distribution is a must in order to reach all your potential fans. Smart distribution grows your visibility. It gets your music into as many ears as possible and helps you get paid for all of its use cases.

The path of growth an artist takes to reach their goals in their craft. The process of defining and owning your artistic footprint in order to grow and achieve. We review these four pillars; sound and style, mission, vision and values, and footprint.