Channel ZERO Artist Resources
“Ideas are yesterday, execution is today and excellence will see you into tomorrow.” - Julian Hall
Success in the music industry comes down to doing. Once you understand the steps that need to be taken, knowing how to properly execute is what differentiates artists in terms of effectiveness and professionalism. We provide 40+ artist resources and tools to streamline processes in every area of the music industry to both maximize the reach of your music and your ownership as an independent artist.
We provide artist content in the following areas:
Free content is only available to Channel ZERO team members. Priced content can be purchased by anyone. Custom rates can be worked out on a case-by-case basis. For more information on membership see our Membership Page.
Step 1: Understand all the areas you need to excel in to be a successful artist. Step 2: Set specific, time-bound goals to drive you toward that definition of success.
All artist projects can be efficiently managed using our suite of trackers. Have a better handle on singles, albums, music videos, tours, collaborations, and merchandise drops.
We have several starter packs to help shape your artist direction around other successful artists in your genre. They provide examples of production techniques, popular artists in the landscape, and playlists + labels specific to that genre.
Understand all your potential income streams, how you receive them, and the percentage breakdown you should expect to receive. Follow a flowchart to understand what your due - either for a quick reference or for in-depth understanding.
You’ve been educated on the dozens of music income streams but the bureaucracy of collecting it all yourself is beyond your valuable time. Let us help you register with all collection agencies and set up your various revenue channels.
Streaming + Sync + MicroSync + Live Performances + Physical Sales + Non-Interactive Streaming + Print + Samples + Interpolation are all examples of revenue incomes you should be receiving. Are you receiving all your recording income? Publishing income? Who do I sign up with to ensure I’m getting paid enough to make this my living?
CD Baby…? TuneCore…? Distrokid…? Did you know there are 30+ others? Which one should I choose? Do they go to all streaming platforms? Do they all monetize on YouTube or showcase your music on TikTok? Check out are database that compares options of over 40 fields of consideration.
A database of independent music labels categorized by genre and size. If a label is in your future, find that group that best fits your sound, style, and vibe.
We’ve identified the most influential playlist curators to compile a list of 5000+ playlists that span most all music genres. We’ve also attained curator contact information and playlist specific metadata to help you target and close your playlist placements/
We’ll leverage our database of over 5000+ options to find the 10-15 best playlists for your recent release. We’ll also assist in crafting the perfect email to show the curator why you’re a great fit.
You have your song and you know the perfect playlist for it, but you’re not sure how to get it there. Use our playlist pitching guide + template to craft the perfect email to your targeted playlist curator.
You’ve uploaded your music but is your streaming presence professional? Have us coordinate your profiles across all streaming platforms to ensure any fan that stumbles upon your account knows that you’re a serious artist.
Booking
There are so many venues for you to check off your list. From a small weekday bar gathering to a marquee headliner we have a comprehensive list of venues from you to browse from. Know the landscape and get to know the venue owners to establish your footing in the live music scene.
You have your show lined up and you’re equal parts excited and nervous. Follow our preparation guide so you can shift your energy to 100% excited and ready to rock your fans. “Mic check 1-2, 1-2”
Know how to approach your local venue with a clear and informative email about your artistry. It’s a win-win for both you and the venue, you just need to be clear as to why that is.
It’s time to perform your music live and you need that mover and shaker to get your name on your local stage. Have us compile a customized list of booking agents in your area to help get you in front of your fans.
Social Media
You need to have a social media strategy for any music campaign you take on (e.g. single, album, music video, livestream, concert). You also need to maintain a social presence regardless of your artistic output. We have an all-encompassing social media calendar that tracks any and every type of post you’d need to make across all platforms.
After spending HOURS completing your track to musical perfection the last thing you want to deal with is making sure your artwork matches that excellence. Let us ease your mind with a variety of high quality graphics to pair with your release.
Brand image and consistency is key to being memorable to your fan base. We can help ensure that you’re branding is consistent across all of your social media platforms and that each account is cross-linked for easy access to each medium.
Having a website is a professional move no doubt about it (that is if it’s executed properly). It’s also quite a technical and creative undertaking so if you need to outsource those operations we can help design an effective artist website.
You know you have big release plans and you need to focus on executing your artistry. Allow us to form and detail all your social media posts that fit around your vision. We'll cover all the platforms, target all the right fans, and ideate all the most effective media content to maximize your reach.
Public Relations
Across social media and press campaigns there are several types of media assets you need to have ready to go. This checklist helps you prepare and account for all of your content to easily plug and play in the heat of publicity campaigns.
An electronic press kit (EPK) is your creative resume. It’s a one-stop-shop for any manager, publication, booking agency, or industry professional to quickly understand your artistry and potential. Creating and polishing your EPK is a sure step to standing out among other artists.
Whether it be Pitchfork or your cousins Medium blog all publicity is good publicity. Browse through our list of 200+ music publications to help get your music spotlighted at all levels.
Beyond the music your brand is a large part of what connects your artistry to fans. How you express yourself, what your message conveys, what you care about, and why you create, are all captured in your branding. Be tight and intentional with how you portray yourself to your fans and let us help bring that vision to life.
Artist spotlights, album ratings, release announcements, and interviews are all essential potential media outlets for fans to hear you on. Making contact and expressing your artistry is a crucial first step to securing your presence on publications. We can help provide email/outreach templates to make you heard.
As an artist there are so many important contacts you need to manage (e.g. fans, creative collaborators, managers, business partners, and sponsors). Each contact needs to be updated with information specific to their role in your artistry. Let us help you setup and manage your contacts so you can easily provide email and social updates based on contact-type.
Merchandise
From web-host options, to shipping distributors, to product diversity we pass on all we know on how to put together an effective artist merchandise store.
From web design to product placement we have you covered in launching brand merchandise. We’ll take care of as much of the technical (and partially creative) direction as you see fit.
Collaboration
Find fellow musicians, producers, engineers, graphic designers, video editors, and creative directors to help bring your entire artist image to life. They want to help you as much as you want to help them and we’re here to facilitate those connections.
While we certainly strive to create a world where all independent musicians can be successful, we specifically want to provide you with the best insider information. Join our team to get exclusive access to our community newsletter.
Join our Discord server to talk all things music including intimate access to music industry news, production tips, business advice, music feedback, and friendship :)
Analytics
If you haven’t already heard data is more valuable than oil and it’s becoming more valuable each year. This digital gold could be the differentiator between you going viral in international markets vs. getting lost in a sea of wannabes. We’ll help aggregate, clean, and visualize data from streaming + social media sites to turn insights into monetization and fandom.
Management
As an artist you are a business and every business needs a team. Our guide breaks down who you need on your team, why you need diverse skill sets, and when is the appropriate time to onboard each type of team member.
We break down why file management is so critical and the keys to successfully organizing the most important documents for your business. What should you keep? Why should you keep it? And to what degree of detail should you maintain it?
Organizing products, media assets, key information, and contacts are a few examples of important documents that need to be readily accessible and easy to use. We can save you time by setting up a file management system to keep everything organized and at your disposal.
Finance
The dream is to make music AND have your passion bring you to financial independence. This is very doable when following a structured plan. Use our financial planning template to understand how your revenue streams should be leveraged and saved to ensure monetary freedom.
You made the music now where’s your money? The music industry can be shady and hard to navigate so it’s important to know how and when you should follow up with financial partners to secure your returns.
In addition to these specified services, we also provide general consultations on whatever you think we may be able to help you with. The first consultation is free to assess your artist profile and from there strategize and generate a cohesive and personal plan for you to achieve your goals. If interested in these general services please email us directly at yourfriend@channelzero.com
Every year brings a new challenge and understanding where you are and where you want to go is key to long-term planning. A lot can happen in a year and you want to make sure you can capitalize on all you set out to accomplish